Profile Summary
A highly specialized Tracking & Analytics Architect with extensive experience designing, implementing, and debugging complex tracking ecosystems across client-side, server-side, and hybrid environments. Expert in Google Tag Manager (Web & Server), GA4, Meta CAPI, Google Ads Enhanced Conversions, and multi-platform attribution frameworks, with the ability to handle any pixel, SDK, or custom event architecture across web and app environments.
Proven at building privacy-compliant, scalable, and future-ready tracking systems that maintain data accuracy despite browser restrictions, ad blockers, and evolving consent regulations.
Core Expertise
Tracking Architecture & Strategy
End-to-end tracking design for ecommerce, web, app, and server environments
Event taxonomy and data layer architecture (enterprise-grade)
Cross-domain, subdomain, and multi-property tracking
First-party data strategy and cookieless tracking solutions
Attribution modeling and data reconciliation across platforms
Google Tag Manager (Expert Level)
Advanced GTM Web & GTM Server-Side container architecture
Custom HTML, Custom Templates, and sandboxed JS
Data Layer governance and validation frameworks
Trigger prioritization, tag sequencing, and fail-safe logic
Version control, environments, and QA automation
Server-Side & Advanced Tracking
GTM Server-Side (Cloud Run / App Engine / AWS)
Meta Conversions API (CAPI) – deduplication & event matching
Google Ads Enhanced Conversions (Web & Leads)
TikTok Events API, Snapchat CAPI, LinkedIn Insight Tag (server)
Custom server endpoints & webhook-based tracking
First-party cookies and custom client configuration
Analytics & Measurement
GA4 advanced event modeling and custom dimensions
Debugging discrepancies between GA4, ad platforms, and CRM
BigQuery export setup and advanced querying
Funnel analysis, conversion reliability audits
Offline conversion imports and CRM integrations
Privacy, Compliance & Consent
GDPR, CCPA, and consent-mode–aligned implementations
Google Consent Mode v2 (advanced setup)
CMP integrations (OneTrust, Cookiebot, custom CMPs)
Data minimization, hashing, and PII-safe tracking
Consent-based tag firing logic (client & server)
Debugging & Troubleshooting (Expert)
Deep debugging of:
Missing / duplicated events
Attribution drops
iOS / Safari tracking loss
Ad blocker and ITP issues
Tools:
GTM Preview (Web & Server)
GA4 DebugView
Meta Events Manager
Network-level inspection (HAR, headers, payloads)
Tracking setup of all Platforms & Pixels (Advanced)
Google Ads
Meta (Facebook & Instagram)
TikTok Ads
LinkedIn Ads
Snapchat
Twitter/X Ads
Custom DSPs & proprietary platforms
Technical Skills ( preferred )
JavaScript (advanced)
JSON, REST APIs, Webhooks
HTTP headers, cookies, and browser storage
Cloud environments (GCP, AWS basics)
SQL (BigQuery)
Git-based change control (preferred)
What This Expert Can Handle
Any pixel or SDK, including undocumented or custom setups
Full server-to-server tracking with deduplication logic
Attribution recovery after iOS / cookie loss
Enterprise migrations (UA → GA4, client → server)
High-scale ecommerce, lead gen, and marketplace setups
Complex multi-brand, multi-region tracking ecosystems
Ideal Background
6–10+ years in digital analytics, tracking, or marketing engineering
Experience working with high-spend ad accounts and enterprise websites
Strong collaboration with dev, product, and media teams
Ability to translate business KPIs into robust tracking logic
