Marketing Manager

Job Summary

Key Responsibilities

1. Planning & Strategy

• Develop and execute comprehensive marketing plans for projects and the brand
• Align marketing initiatives with business objectives, sales targets, and launch timelines
• Create go-to-market strategies for new and existing projects

2. Digital Marketing

• Oversee online presence including website, SEO/SEM, paid campaigns, and social media
• Manage and optimize performance marketing campaigns (Google, Meta, etc.)
• Drive lead generation through data-driven strategies and campaign optimization

3. Content & Communication

• Ensure all content aligns with brand language, tone, and positioning
• Oversee creation of content across platforms (social media, website, email, ads)
• Maintain consistency in brand storytelling across all channels

4. Marketing Collaterals

• Collaborate with teams and agencies to develop brochures, web design, photoshoots, video content, and ad creatives
• Ensure all marketing materials meet brand standards and project objectives

5. Marketing Intelligence & Research

• Conduct competitor analysis and market research
• Analyze pricing benchmarks, market positioning, and customer trends
• Identify new marketing opportunities including events, partnerships, and sponsorships

6. Sales Alignment

• Partner with the sales team to understand targets and pipeline needs
• Support lead generation and conversion through effective campaign execution
• Ensure strong alignment between marketing and sales outcomes

7. Budgeting & ROI

• Manage marketing budgets across projects
• Track and analyze campaign performance to maximize ROI
• Provide insights and reports on marketing effectiveness

8. Team Leadership

• Lead and manage the internal marketing team
• Ensure alignment, accountability, and timely execution of deliverables

Brand Building Responsibilities

1. Brand Vision

• Own and drive the overall brand strategy and identity
• Ensure consistent messaging across all touchpoints

2. Positioning

• Develop compelling value propositions for each project
• Differentiate offerings in a competitive market

3. Customer Experience

• Design and enhance customer journeys across all stages
• Create impactful and engaging brand experiences

4. Creative Oversight

• Guide all creative outputs across digital and traditional platforms
• Maintain high standards of quality and consistency

5. Public Relations

• Manage media relations and PR opportunities
• Strengthen brand visibility through strategic communications

Requirements & Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or related field
• 5–10 years of relevant marketing experience (real estate preferred)
• Strong expertise in digital marketing, branding, and campaign execution
• Proven track record in lead generation and ROI-driven marketing
• Excellent communication, leadership, and stakeholder management skills
• Ability to manage multiple projects in a fast-paced environment