Role Overview
We are looking for a results-driven Marketplace Advertising & Performance
Specialist to manage and optimize paid advertising campaigns, primarily on Amazon,
with additional exposure to Meta, TikTok Shop, Walmart, and other digital platforms.
The ideal candidate has strong hands-on Amazon PPC experience, excellent analytical
skills, and understands how advertising contributes to sales growth, advertising
efficiency, and profitability.
Key Responsibilities
1. Amazon PPC Management (Primary Focus)
○ Create, manage, and optimize Sponsored Products, Sponsored Brands,
and Sponsored Display campaigns.
○ Conduct keyword research, competitor analysis, and search-term
optimization.
○ Manage bidding strategies, targeting, budgets, and campaign structures.
2. Advertising Performance & Profitability
○ Monitor ACOS, TACoS, ROAS, CPC, conversion rates, and advertising
sales.
○ Reduce wasted advertising spend and scale profitable campaigns.
○ Evaluate advertising performance against product margins, organic sales,
and overall profitability.
3. Multi-Platform Advertising
○ Support Meta Ads, TikTok Ads, Walmart Connect, and other marketplace
advertising initiatives.
○ Coordinate advertising campaigns for product launches, promotions, and
seasonal sales.
4. Reporting, AI & Automation
○ Prepare weekly/monthly performance reports with actionable
recommendations.
○ Use Excel/Google Sheets and advertising analytics tools.
○ Leverage AI, bulk operations, and automation to improve campaign
efficiency.
5. Collaboration & Growth
○ Work with marketplace operations and design teams to improve product
visibility and conversions.
○ Identify growth opportunities and take ownership of advertising
performance.
Must-Have Qualifications
● 3–5 years of relevant advertising experience preferred, with substantial hands-on
Amazon PPC experience.
● Proven experience managing and optimizing Amazon Sponsored Products and
Sponsored Brands.
● Strong understanding of keyword targeting, bidding, budgets, and campaign
optimization.
● Ability to analyze ACOS, TACoS, ROAS, and campaign profitability.
● Strong Excel/Google Sheets and reporting skills.
● Experience managing advertising budgets and improving campaign performance.
● Good English communication skills and ability to work independently.
Preferred Skills
● Meta Ads Manager and TikTok Ads experience.
● Walmart Connect or other marketplace advertising platforms.
● Amazon PPC tools such as Pacvue, Perpetua, or Helium 10.
● AI and automation tools, including ChatGPT, Make, Zapier, or n8n.
● Looker Studio, Power BI, or advanced reporting experience.
● Experience managing multiple brands or international marketplace accounts.
What Success Looks Like
● Improved advertising efficiency and profitability.
● Reduced wasted spend and improved ACOS/TACoS.
● Increased sales through structured campaign optimization.
● Reliable reporting and proactive performance recommendations.
● Ability to independently manage and scale advertising accounts.
What We Offer
● Competitive compensation based on experience and performance.
● Opportunity to work with international e-commerce brands.
● Remote/hybrid flexibility within a globally distributed team.
● Exposure to AI, automation, and modern advertising technologies.
● Professional growth within an expanding UAE-headquartered consultancy
Location: Goa
